Finding new clients is time consuming, so many companies turn to an appointment setting service. Appointment setting services are used to generate leads and grow the customer base of a business. A customer lead is a customer interested in a business’ products or services. With that in mind, appointment setting companies will use a business’ list of potential leads to contact each individual customer, provide them with information about a business, and determine whether or not a customer is still interested.
How Appointment Setting Services Work
Sales appointment setting is used to weed out potential customers from those who simply aren’t interested so that a business’ time and marketing budget is not wasted. A telemarketing appointment setting representative will set up appointments with interested customers who would like to speak with a sales representative to find out more about a potential business opportunity or to purchase a product or service.
Skilled appointment setting services will study a company’s products or services, analyze their marketing trends, and monitor their telemarketing results to generate even more customer leads.
Who Can Use an Appointment Setting Service?
Technically, any business or organization can use appointment setting companies successfully to boost their marketing efforts. For example, medical professionals, real estate offices, insurance companies, dentists, home improvement companies, and even financial services often rely upon sales appointment setting to fine-tune and establish a solid customer list to generate new sales growth.
How to Choose an Appointment Setting Service
When choosing a telemarketing appointment setting service for your business, it’s important that a company offers specific services that best meet the needs of your business’ marketing goals. On top of that, an appointment setting service must also provide stellar customer service in order to make the best impression on your potential customers.
Here are a few essential factors to look for when choosing an appointment setting service:
- Company Reputation: It’s critical to use a service that has experience and a solid industry reputation. If a company has primarily worked in general outbound calling versus targeted appointment setting, they may not be the best choice to represent your brand to your customers.
- Cost Effective: Sales appointment setting is often governed on a fixed cost basis, which can help a business stick to their marketing budget. Choose a service that functions on a pay-for-performance model, meaning that a company will not bill you until they have set up a valid appointment with an interested customer.
- Dedicated Team: Instead of choosing a service that offers a large pool of representatives, you may want to consider selecting a dedicated team for telemarketing appointment setting. When specific team members are in charge of your marketing campaign, you can trust in the representation of your business to your customers, as well as in the sales results that a campaign will generate.
Prices for Appointment Setting Services
We’re getting 95 hrs for $1,775 ($1,875 less a $100 discount). The price includes a script and 1,000 call list.
– Buyer from Manufacturing, Salt Lake City, UT
We paid $101 for the phone list and 1,500 calls.
– Buyer from Government, Tennessee Colony, TX
We ended up currently working with 2 providers. One is charging $40 per appointment set up, and the other is charging $75 per appointment set up.
– Buyer from Telecom/Utilities, Chicago, IL
We are paying $30 per appointment set.
– Buyer from Construction/General Contracting, Indianapolis, IN
The company we chose charges $15.00 for appointment-setting services with a minimum of just $300.00.
– Buyer from Construction/General Contracting, Omaha, NE
$386 per month (100 calls per week) with $299 setup fee. Provides script development support, outbound e-mail, appointment setting, and follow-up calls. Also includes online contact manager.
– Buyer from Financial Services, Fernandina Beach, FL
Other buyers are looking for
I am interested in a pilot for an outsourced appointment setting program to generate 6-10 appointments per week initially, potentially more in the future.
– Financial Services, Houston, TX
I need a telemarketer to contact my leads and set appointments at a reasonable price. The company must provide a list of referrals from customers to confirm experience and success.
– Insurance, Albuquerque, NM
I need an appointment setting company that has no minimum requirement and will give me the ability to grow my campaigns as my business does.
– Retail, Jackson, TN
I’m looking for a appointment setting company that would be willing to work for commission.
– Advertising/Marketing/PR, Tampa, FL
I’m looking for an economical way to contact consumers and small business owners to set up appointments.
– Insurance, Nampa, ID
We are looking for a telemarketing service that can set up appointments with company decision makers (CFO, CEO, President). This campaign would go on indefinitely as long as there are quality pre-set appointments.
– Business Services, Boynton Beach, FL
We need a company that can use our CRM to make prospecting calls. Goal is to set appointments from contact information and update the CRM data.
– Business Services, Lyndhurst, NJ
We want to partner up with an appointment setting company to provide a steady flow of appointments for our agents.We will do a test with a potential partner looking for the potential long term relationship.
– Insurance, Minneapolis, MN