Business telemarketing offers a number of options for marketing small to large businesses, including sales telemarketing through outbound calls and outsourced telemarketing services for B2B telemarketing and customer lead generation.
The first thought on most business owners’ minds when considering business telemarketing is how much it’s going to cost. As a business owner, it’s important to stick to your marketing budget when reaching out to new and old customers, yet you must also be willing to make an investment in your business telemarketing service to best represent your brand to prospective customers.
Business Telemarketing: Outbound Call Center Pricing
The first consideration in outbound call center pricing is whether or not you will outsource onshore or offshore, meaning in the United States or overseas. Many businesses choose to outsource overseas to save money. According to Global Sky, a telemarketing provider, their average offshore prices range from $10-$14 per hour compared to $20-$50 per hour with an onshore provider. One point to take into consideration is that some businesses are wary of offshore telemarketing since a representative that is not native to the US may be difficult for a customer to understand and could turn them off immediately.
Other companies like Voice Logic offer both B2B telemarketing and B2C telemarketing. Their telemarketing services prices can be billed by the hour or on a call-by-call basis. They also advertise a minimal cost for representative training in order to start a marketing program as quickly and inexpensively as possible.
According to Gaebler.com, most telemarketing prices are charged an hourly basis and can range anywhere from $25-$60 per hour onshore. Once again, offshore rates are much cheaper at as low as $10 per hour, yet a business could sacrifice quality for quantity in this instance.
The majority of telemarketing services will require a business to place a minimum order ranging from 1,000 to 10,000 hours of work, where they will be billed by the hour. Although there are cheap or discount services advertised online, it is important to research and compare outbound call center pricing to ensure that you are receiving exceptional quality for the money spent on your marketing campaign.
Assessing Your Telemarketing Service Contract
After comparing telemarketing prices and choosing the right provider, it’s now time to check your contract thoroughly to make sure that it is fair and free from any unpleasant surprises. Telemarketing firms will either charge per completed call or on an hourly basis. A small percentage of companies may charge based on a percentage of total revenue, which is normally not a preferred billing method unless it is combined with an hourly rate cap.
Additionally, a telemarketing service contract may include a minimum guarantee based on a percentage of total gross revenue. An ideal telemarketing contract will protect a business by billing per hour in combination with a minimum guaranteed percentage of total revenue.
Last but not least, make sure to check for a valid service level agreement, or SLA, in any telemarketing contract before signing. An SLA outlines the quality of service and results offered to reduce a business owner’s risk in their telemarketing campaign. An SLA will ensure a minimum guarantee based on leads generated, a partnership pledge with a telemarketing firm, and a reduced risk of poor quality leads to generate a higher ROI.
Prices for Business Telemarketing
Our business is spending $1,500 for 80 hours of calling, list included.
– Buyer from Education, Hackensack, NJ
The company we selected charged $500 for the broadcast software(automatic dialer), $77 for set up and admin fees, with an ongoing monthly of $27. The outbound call rate is 1.5 cents a minute.
– Buyer from Non-Profit, Dallas, TX
I’m spending $1,500 for 75 hours including project manager.
– Buyer from Consulting, New York, NY
We paid $27.50 per hour for calls which included e-mail marketing as well.
– Buyer from Insurance, Ogden, UT
Set-up fee was $1500 and we paid $1.25 per lead.
– Buyer from Equipment Sales & Service, San Dimas, CA
We paid a $199 set up fee and an ongoing rate of $89/week.
– Buyer from Consulting, Houston, TX
The rate is $16 per hour for the first 100 hours.
– Buyer from Legal, Hartford, CT
What other people are looking for
I am looking for 200 hours of call time at a rate of up to $12/hour for a budget of $2400.
– Business Services, Brooklyn, NY
I am only interested in telemarketing companies that will charge per appointment – not per hour or per campaign.
– Computers – Software, Clovis, CA
I need a pay-for-performance telemarketing service only, not an hourly rate.
– Business Services, Los Angeles, CA
Seeking a per-appointment price for appointments set with small-medium sized businesses, for the purposes of marketing internet advertising services.
– Advertising/Marketing/PR, Columbia, MD
We are looking to partner with telemarketing companies to provide us with warm leads and will pay 20% of the fees we collect from their leads.
– Business Services, Randolph, NJ
We need a US call center that allows us to listen to the callers. We will pay $275 for each sale closed.
– Business Services, Woodland Hills, CA
We plan to spend about $1500- $2000 per week for an agreed upon volume of sales.
– Business Services, Perrysburg, OH
We want to have a “Pay for Performance” package. Paying a flat fee per appointment and a percentage of total (gross) sale (1-3%).
– Computers – Hardware, Manassas, VA
We would like to pay per appointment.
– Consulting, Woburn, MA