When looking for the right telemarketing service to represent your business, you may have come upon three broad categories to choose from: offshore telemarketing, outsourced telemarketing, or in-house telemarketing.
What is the right option for your business? Which telemarketing service is going to provide the best results and save the most money? Luckily, you’ve come to the right place. We are going to discuss the risks and benefits of each telemarketing option to help you make the most profitable choice for your business.
Offshore Telemarketing: Benefits and Risks
When using an offshore telemarketing company, your business will outsource your sales needs to a call center outside of the country. Companies in the US often outsource their telemarketing offshore to save money on a total telemarketing package.
While the topic of offshore telemarketing has been controversial in the past, it still does come with its share of benefits, like:
- Caters better to international clients.
- Provides affordable multilingual sales support.
- Cost-effective to market products and services.
- Speed and accuracy in direct sales telemarketing.
However, the biggest drawback to offshore telemarketing is a potential communication gap between the customer and the telemarketer due to an accent or language barrier. This is why it’s important to choose an offshore call center wisely and determine if a language barrier will affect your customer conversion rate.
Outsourced Telemarketing: Benefits and Risks
Outsourced telemarketing in the US provides many of the same benefits as offshore telemarketing. A business will be able to save money on hiring their own customer service staff and can instead outsource to US sales consultants to manage their marketing campaign.
Depending upon the telemarketing service that you choose, outsourced telemarketing in the US may be significantly more expensive than offshore telemarketing. Yet depending upon the company that you select, it could offer an exceptional quality and return on your investment. Outsourced telemarketing will also allow a business to better focus on their lead follow-up since an external sales team will be responsible for cold calling and lead generation.
However, if you do not choose an outsourced telemarketing company with exceptional sales representatives, then it could do more harm than good to your overall marketing campaign. If a telemarketer is not competent, skilled, and genuine with a customer, then they may turn a customer off instead of making a sale.
In-House Telemarketing: Benefits and Risks
When it comes to in-house telemarketing, a business will employ a team of sales representatives to make outbound calls to generate sales and new customer leads. This does provide advantages in that a business has much more control over their sales and marketing strategy. An internal sales staff may also be driven to push themselves harder to make more sales if they are being paid on commission or with bonuses by the company that they work for.
However, in-house telemarketing poses a great risk of staff turnover that could affect a company’s sales potential. A business owner must consider the cost of employing a full-time sales staff as opposed to outsourcing to a third-party team either in the US or offshore.
Prices on Offshore Telemarketing
We went with a company that charges $3,750 (including all set up fees) for a script, 100 hours of telemarketing.
– Buyer from Business Services, Roaring Spring, PA
Our company paid $3,200 for 100 hours of telemarketing.
– Buyer from Manufacturing, Orlando, FL
We paid $1,850 (included $199 setup charge and 50 hours telemarketing).
– Buyer from Business Services, Montrose, MN
The company we’re working with charges $14 per hour with no set up fee, minimum purchase 2 days or 16 hours.
– Buyer from Advertising/Marketing/PR, Fairfield, NJ
We are paying $1,800 for 29 hours, the list and the set up fee.
– Buyer from Construction/General Contracting, Oklahoma City, OK
For 200 dials every other week, we’re paying $89/week plus $199 set up fee.
– Buyer from Construction/General Contracting, Hayward, CA
The price we settled on was $1,700 for 12,000 outbound calls.
– Buyer from Financial Services, Herndon, VA
Other people are looking for
I am looking for an offshore or US telemarketing center to sell a product that has been sold in a US center for over 3 years….I am not interested in hourly fees.
– Advertising/Marketing/PR, Cliffside Park, NJ
I’m looking to outsource cold calling services to set up appointments with new clients.
– Real Estate, Dallas, TX
My sales reps have been responsible for cold calling, but now I’m interesting in outsourcing cold calling to an appointment setting service.
– Insurance, Louisville, KY
We are considering outsourcing our sales department on a commission only basis. The ideal telemarketing company should be able to make outbound B2B phone calls to local businesses in major US cities, explain our services and close in one call.
– Information Services, Beverly Hills, CA
We are considering outsourcing to a telemarketing company instead of setting internal call center. Good performance will warrant high budget.
– Financial Services, Huntington Station, NY
We need to outsource to a company that can provide telemarketers that are fluent in Indian languages (Gujarati and Hindi).
– Insurance, Edison, NJ
We would like to outsource appointment setting on a permanent basis, not just for a short time. Must be domestic – we will NOT work with big call centers or anything outside this country.
– Computers – Software, Albuquerque, NM
We would like to try a telemarketing program tas our in-house staff may not have the expertise to perform this kind of outreach and we would not want to violate the no-call laws.
– Business Services, Wallingford, CT
We’ve always had in-house telemarketing for our growing business, so we’re looking into outsourcing to generate new leads.
– Retail, Richmond, KY