Sales telemarketing is a multi-billion dollar industry that businesses of all sizes can take advantage of to promote their products and services and even gain valuable feedback from their customers.
Sales telemarketing currently makes up a $500 billion industry on a yearly basis, but the National Fraud Information Center has also confirmed that Americans lose up to $40 billion each year due to fraudulent calls. Fortunately, as a business owner, you can avoid any errors in your sales telemarketing strategy by choosing a trustworthy outbound call center to represent your company and boost your sales.
Sales Telemarketing Benefits and Purposes
Businesses of any size and within any niche market can successfully use outbound calls to generate customer leads and increase their sales. Businesses that sell consumer products, like Internet or phone services, vacation packages, mobile phone services, and even political parties and charitable organizations often rely upon outbound calls to reach out to new customers to boost profit.
Sales telemarketing can be used for such purposes as:
- Recruitment
- Conducting market surveys and research
- Up-selling/cross-selling to existing customers
- Follow-ups to direct mail or e-mail campaigns
- Generating sales with new customers
- Improving existing customer service
- Appointment setting
How to Choose a Trustworthy Sales Telemarketing Service
Before choosing a sales telemarketing service, it’s critical to do your homework. Although you may be a business owner on a budget, it’s still essential to invest in a high quality provider that will offer affordable services in outbound calls.
A sales telemarketing service becomes an extension of your business, meaning that making an educated choice is a must to best represent your brand to new and old customers alike.
Here are a few important tips to keep in mind when choosing the right sales telemarketing service to benefit your business:
- Interview First: Whether you’re outsourcing outbound calls within the US or to an overseas company, it’s important to interview prospective call centers over the phone or via Skype. This will help you to effectively negotiate package prices, and you can also get a better feel for how a customer will experience the telemarketers representing your brand.
- Looks Aren’t Everything: No matter how flashy a company’s website may be, it’s imperative that a sales telemarketing firm can live up to their claims. They should offer affordable prices, use effective sales techniques, and provide a guarantee in their conversion results. In some cases, choosing a small call center can be ideal since it will offer a lower price and give you more control over the representatives managing your campaign.
- Start with a Test Campaign: Before investing your money or signing a contract, request a test campaign to determine the potential results you could receive from using a certain company. A telemarketing service should be happy to test your campaign for up to 24 hours and report back on the conversions that were made.
Keep in mind that sales telemarketing is vastly different from general telemarketing. A sales telemarketing service must possess the skills to research your industry, profile your customer demographic, track customer leads, and generate more conversions as a bottom line.
Prices for Sales Telemarketing
The provider we chose charged $3,200 for our call campaign.
– Buyer from Insurance, Summit, NJ
We are working with 3 companies to determine the cost/return ratio. We’re paying approximately $20-30/hr depending on the quality of the firm.
– Buyer from Business Services, Decatur, AL
I am paying a per lead price of $19 without set up fees.
– Buyer from Manufacturing, Oakland, CA
We’re being charged $25.00 per lead.
– Buyer from Financial Services, Tampa, FL
The price we worked out was an “out-of-the-box” solution. The price included, 80 hours of calls, a three hour training session with the callers, follow-up emails and phone calls.
– Buyer from Business Services, Forest Lake, MN
For database setup, no-call review of numbers provided, 3 attempts at contacting prospect, online status reports, we’re spending $7,600.
– Buyer from Advertising/Marketing/PR, Henderson, NV
What other users are looking for
We are currently considering outsourcing our sales department on a commission-only basis. The ideal telemarketing company should be able to make outbound B2B phone calls to local businesses in major U.S. cities, explain our services and close in one call.
– Information Services, Beverly Hills, CA
We have been selling to our own customers and would like to work with a telemarketing company that can help us expand our sales.
– Health care, West Palm Beach, FL
We need a service that will qualify leads before passing them off to our internal sales team.
– Business Services, San Francisco, CA
we want someone to call our leads and qualify them and sell them on the idea of a couple of products. Then turn it over to use for closing the sell.
– Business Services, Florence, SC
We’re looking for more outbound call centers who can generate sales for our latest product. We’re having great luck with other call centers and would like to increase our volume. Looking for ~50 sales per day.
– Business Services, Rohnert Park, CA
My business needs a telesales team to sell ad space for our latest product launch.
– Advertising/Marketing/PR, Bradenton, FL
I need telemarketers call on our house list to cross-sell another service.
– Business Services, Souderton, PA